Social media has become an integral marketing. In fact, a recent study by the Internet Advertising Bureau UK found that nearly 80% of consumers would be more inclined to buy more often in the future because of a brand's presence on social media. Therefore, businesses are scrambling to find the most effective ways to utilize social media channels. One of the most important things to remember about social media is that in order for it to be successful planning and dedication must be involved. Another thing to keep in mind is that audiences respond to relevant content. Great content gets people to share, and that sharing widens your audience to a whole new world of potential fans, friends, and customers.

A huge part of social media is knowing who the target audience is. Paying attention to the characteristics of your audience gives businesses an idea of what social media channels they might be using. Different social media channels have different connotations and it important to choose the right channel for your business. Overall, social media is something that cannot be avoided and requires planning, dedication and a plan based on who your target audience is.